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How South Korean Entrepreneurs Built Successful Businesses in USA



The United States has long been a beacon for entrepreneurs worldwide, offering opportunities for innovation, growth, and success. 


Among those who have seized this opportunity are South Korean businesspeople who have immigrated to the U.S., bringing with them strong cultural values of determination, precision, craftsmanship, and creativity. 


These values have enabled them to build multi-million-dollar companies, contributing significantly to the American economy while enriching its cultural diversity.


This article highlights the inspiring journeys of South Korean entrepreneurs who, through vision and hard work, have established successful businesses in the United States.


Do Won Chang and Jin Sook Chang – Founders of Forever 21


Industry: Fast Fashion Retail  

Founded: 1984  

Headquarters: Los Angeles, California, USA


Story: Do Won Chang and his wife Jin Sook Chang immigrated to the United States from South Korea in 1981 with dreams of a better life.


They arrived in California with limited English proficiency and worked multiple low-wage jobs, including cleaning, gas station attendant, and coffee shop employees, to make ends meet.


In 1984, leveraging their savings and a keen eye for fashion trends, they opened their first clothing store called Fashion 21 in Los Angeles. Catering to the Korean-American community, the store quickly became popular due to its trendy styles and affordable prices. Recognizing the potential for growth, they rebranded to Forever 21 and expanded rapidly.


By focusing on fast-fashion—quickly moving the latest styles from the runway to the store shelves—the Changs built Forever 21 into a global retail giant. At its peak, the company operated over 800 stores in 57 countries, generating billions in revenue.


Cultural Influence:


The Changs' success is rooted in the South Korean value of bulgwangjungshin, or the "can-do spirit." Their relentless work ethic, adaptability, and commitment to providing value to customers exemplify this spirit. Additionally, their ability to sense fashion trends aligns with South Korea's dynamic and innovative fashion industry.


David J. Kim – Founder of C2 Education


Industry: Education and Tutoring Services  

Founded: 1997  

Headquarters: Duluth, Georgia, USA


Story: David J. Kim immigrated to the United States from South Korea at a young age.


As a student at Harvard University, he began tutoring local students to help them improve their SAT scores and academic performance. Recognizing the demand for personalized education services, he founded C2 Education in 1997.


Starting from a small tutoring operation, C2 Education expanded rapidly due to its customized curriculum and focus on individual student needs.


Today, it is one of the largest tutoring and test preparation providers in the U.S., with over 180 centers nationwide.


Cultural Influence:


Kim's dedication to education reflects the South Korean emphasis on academic excellence and the belief in education as a pathway to success. His approach combines rigorous academic standards with personalized support, embodying the Korean value of jeongseok, or precision and attentiveness.


Hyungsoo Kim – Founder of Eone Timepieces


Industry: Accessible Design and Watchmaking  

Founded: 2013  

Headquarters: Washington, D.C., USA


Story: Hyungsoo Kim moved to the United States to pursue higher education at MIT. During his studies, he noticed that his blind friend struggled with checking time using traditional watches.


This inspired him to create an innovative timepiece accessible to both sighted and visually impaired individuals.


In 2013, Kim founded Eone Timepieces and launched the Bradley Timepiece, a watch that tells time through touch using ball bearings and magnets. The product was named after Brad Snyder, a former U.S. Navy Lieutenant.


The Bradley Timepiece gained international acclaim for its inclusive design, winning multiple awards and raising significant funds through Kickstarter.


Cultural Influence:


Kim's commitment to inclusivity and innovation reflects the South Korean value of hongik ingan, which means "to broadly benefit humanity." His focus on socially responsible entrepreneurship showcases how cultural values can drive meaningful business ventures.


John H. Kim – Founder of SendBird


Industry: Technology and Messaging Platforms  

Founded: 2013  

Headquarters: San Mateo, California, USA


Story: John H. Kim co-founded SendBird, a leading provider of chat API and messaging platforms for mobile apps and websites.


Born in South Korea, Kim moved to the U.S. to expand his business in the global tech market.


SendBird's technology enables companies to integrate real-time messaging, voice, and video functionalities into their applications.


The company has attracted significant investment from prominent venture capital firms and serves clients worldwide, including Yahoo! Sports, Reddit, and Hinge.



Cultural Influence:


Kim's focus on connectivity and communication reflects the South Korean value of jeong, which emphasizes deep emotional bonds and relationships. His dedication to enhancing interpersonal connections through technology showcases the fusion of cultural values and innovation.


Roy Choi – Renowned Chef and Restaurateur


Industry: Culinary Arts and Hospitality  

Founded: Kogi Korean BBQ (2008) and multiple restaurants  

Headquarters: Los Angeles, California, USA


Story: Although Roy Choi was born in Seoul and raised in Los Angeles from the age of two, his work profoundly reflects his South Korean heritage. Choi is credited with starting the gourmet food truck movement with Kogi Korean BBQ, which serves Korean-Mexican fusion tacos. His innovative approach to street food combines traditional Korean flavors with accessible formats, resonating with a diverse customer base.


Choi has since opened several successful restaurants and authored cookbooks, becoming a prominent figure in the culinary world.


Cultural Influence:


Choi's cuisine reflects the concept of jang, the essence of Korean flavors through fermented sauces and spices. His blending of cultures through food illustrates the dynamic and adaptive nature of Korean culinary traditions.


The Cultural Edge: Determination, Craftsmanship, and Innovation


South Korean entrepreneurs often bring a unique perspective to their businesses, deeply influenced by cultural values that prioritize excellence and perseverance. These principles provide a competitive edge in the U.S. market:


  • Determination: A strong work ethic and resilience in the face of challenges enable entrepreneurs to overcome obstacles and achieve their goals.

  • Craftsmanship: Attention to detail and a commitment to high-quality products and services set businesses apart in competitive industries.

  • Innovation: A willingness to embrace new ideas and fuse different cultural elements leads to unique offerings that capture consumer interest.


These values resonate with American consumers who appreciate authenticity, quality, and originality. By integrating South Korean cultural principles into their business models, these entrepreneurs have successfully differentiated themselves and built loyal customer bases.


Conclusion


The success stories of South Korean entrepreneurs in the United States highlight the power of vision, hard work, and cultural values. By leveraging their heritage and adapting to the American market, they have built companies that achieve financial success and contribute to cultural diversity and understanding.


For aspiring entrepreneurs, these examples demonstrate that deeply held values and a commitment to excellence can pave the way for remarkable achievements. The journeys of Do Won Chang, Jin Sook Chang, David Kim, and others serve as inspiration for anyone looking to make a meaningful impact through business.


Whether it's revolutionizing the fashion industry, enhancing educational opportunities, or innovating in technology and cuisine, these South Korean businesspeople show that with the right blend of cultural heritage and entrepreneurial spirit, success is within reach.


If you're considering starting a business in the United States and navigating the complexities of immigration and business law, our firm is here to assist. We offer comprehensive legal support to help you turn your vision into reality.


Book a free 1-hour free video consultation with an immigration attorney.



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